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Tourism DX and Inbound Marketing

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Tourism DX and inbound marketing that grow your destination

D&S supports tourism DX for destinations and the businesses within them, through digital strategy, branding, and inbound marketing. Stronger visibility with international travelers, a better traveler experience, and practical digital support for local operators.

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At a glance
Scope
Research and strategy through measurement
Built for
Destinations, tourism associations, local operators
Reach
Multilingual content for international travelers

What changes for the destination

Today
  • Each business promotes itself alone
  • The area has no shared story
  • Overseas travelers cannot plan in their language
  • Nobody measures whether it worked
With D&S, Inc.
  • One strategy for the whole area
  • Branding and content the businesses can share
  • A planning path that works in other languages
  • Results measured against agreed traveler segments

Our delivery process

We begin with the travelers a destination wants to attract, and continue through promotion to measurement of the results.

  1. Research

    Travelers worth attracting

  2. Position

    The story of the area

  3. Content

    Multilingual and shareable

  4. Promote

    In the channels they use

  5. Measure

    Against agreed segments

How we grow destinations

Destination visibility

Digital strategy, branding, and promotion that place a region in front of the travelers searching for it, in the channels they use.

Inbound and multilingual marketing

Multilingual sites and content, plus managed foreign-guest communication, so international travelers can find you and plan their visit.

Traveler experience

From pre-arrival information to on-site payments with KagiPay, we can improve the points in a trip where visitors most often struggle.

Digital for local businesses

Shops, restaurants, and small operators shape the visitor experience. We support their digital adoption in ways they can sustain.

Grow your destination with D&S

Share the area and the travelers you want to reach, and we will prioritize the digital measures that make the greatest difference.

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Common questions about tourism DX and inbound marketing

Who is this for?

Destinations, tourism associations, municipalities, and the businesses operating within an area. We work across a whole destination rather than a single property.

What does tourism DX actually involve?

Digital strategy for the area, branding and content, promotion aimed at the travelers you want to attract, and the practical digital support that local operators need to take part. Measurement runs through all of it.

How do you reach international travelers?

Through multilingual sites and content, plus managed foreign-guest communication. The aim is that a traveler researching from abroad can find the area and plan a visit without hitting a Japanese-only wall.

How are results measured?

Against the visibility and engagement of the destination with the traveler segments agreed at the start. We continue through to measurement rather than stopping at launch.

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